Saturday, May 17, 2008

VW 1500 brochure photography, 1961

Early VW 1500 brochures had dramatic layouts that employed panoramic photography. The photography and minimal modern typography gave the brochures a clean, smart, and contemporary feel, possibly taking a lead from Volkswagen of America's famous ad campaign by Doyle Dane Bernbach. Here are a few panoramic spreads from the 1962 VW 1500 full line brochure (click to enlarge):

The VW 1500 cabriolet was included too. VW didn't officially pull the plug on it until the middle of the 1962 model year.

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