Saturday, August 28, 2010

Do you know where you are traveling on vacation?

This 1963 ad for VW service features a 1500 Ghia in an exotic Mediterranean locale to underscore the idea that service for every VW is available anywhere. A very nice oversized reprint of the ad was produced by P.A.R.C. with the permission of Volkswagenwerk AG, so you can get your very own copy.

[h/t to JL]

Saturday, August 14, 2010

VW 1500 introduction, Sports Illustrated magazine, September 1961

An article in the September 4, 1961 issue of Sports Illustrated about the new VW 1500. It's hard to imagine a time when a subject like this would have made sense for Sports Illustrated's readership.

The writer, Kenneth Rudeen, likes the new bigger VW quite a lot, going so far as to describe it as "an extremely desirable car." He sees the 1500's appearance as being very Italian in spirit and compares it to the contemporary designs of Pininfarina. Rudeen speculates that the 1500 may not make its way to America until perhaps 1963, by which time demand in its newly prosperous home market might be satisfied.

Saturday, August 7, 2010

The Type 3s, Ghias, and Type 3 Ghias of
Treffen 12

I caught a ride up to Treffen 12 in Oxnard, CA, today with Scott McWilliams in his '64 1500 Ghia. The last Treffen I went to was over ten years ago, back when it was for Karmann-Ghias only. It's now open to all aircooled VWs, but the focus is still on the Ghias. Here are some highlights of the show:

Mark Merrill brought his unrestored 55,000 mile lowlight Ghia. A real time capsule. The original owner lived on Catalina Island and only used the car on visits to the mainland.

Another unrestored time capsule, this one a '61 originally purchased at Van Wyk in Santa Barbara. The pacific blue/blue white color combination and the blue interior are the same as my own 1500 Ghia originally came with, right down to the turquoise wool carpet.

Lisa Meier's '58 and '64 convertibles looked great.

A very nice '64 notchback.

The Type 34 lineup, from left: Chemo Ordaz, Scott McWilliams, Lee Hedges, and Tom Reay.

Scott's '64 sunroof.

Antonio Pellegrino and Luigi Segre, grandson of the Luigi Segre of Ghia, were in attendance to present the Sartorelli Segre Elegance Cup to the finest Ghia of the show. Lee, Antonio, and David Ruby of the Karmann Ghia Club of North America were the international panel of concours judges, and the three finalists were Lisa Meier's '58 convertible, Mark Merrill's unrestored '59, and Tom Reay's '65 Type 34. Lisa's convertible took top honors.

As the Treffen was ending a very red Corvair convertible pulled up, and Lee couldn't resist parking his Ghia next to it for a photo op. Separated at birth? You be the judge.

Best of all, Scott generously allowed me to drive his Ghia on the way back to LA. A very nice car on the road, and the sunroof is a definite plus. Thanks Scott! And thanks to Scott Dempster of KGPR/Airhead Parts for hosting the show.