Saturday, November 13, 2010

VW 1500 letterpress cut

I got a package in the mail from my friend Steve and opened it to find this old letterpress photo cut of an early VW 1500. Steve knows me pretty well.

Letterpress printing was on its way out in the 1960s, replaced by offset printing for most commercial jobs by the end of the decade, so it's a little unusual to find a cut of a '60s car. This one was probably used in a newspaper advertisement. It's an early '62 or '63 model and "VW 1500 1964" is handwritten on the back of the block.

I know of someone who has a letterpress so I might have to print up some cards. For the time being it can keep company with a old cut of a Bernd Reuters split window that I found years ago.

Thanks Steve!