Wednesday, December 10, 2008

Carrozzeria Ghia in Style Auto 1, winter/spring 1963

The first issue of Style Auto, an Italian journal of automotive styling (subtitled "Automotive Architecture"), featured the recent work of 13 prominent coachbuilders working in Italy at the time. The profile on Carrozzeria Ghia featured Luigi Segre's forecast for the future of automotive styling and included a glamour shot of the VW 1500 Karmann-Ghia. Segre, the head of Ghia beginning in 1953, was the key figure in developing Ghia's relationship with Virgil Exner and Chrysler in the 1950s and is credited with the design of the original Karmann-Ghia. He was head of Ghia during the development of the 1500 Ghia. Tragically, he died in surgery soon after the publication of the Style Auto feature. Ghia then went through a series of owners, ultimately becoming a subsidiary of Ford in 1970. A sad end for one of the great Italian styling houses of the 20th century.

Ciao bella!

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