Monday, August 17, 2009
Tourist delivery ad, 1965
This small ad from the travel section of a 1965 issue of Sunset magazine was of one of the ways the tourist delivery program was publicized. The ad was placed by Volkswagen Pacific, the West Coast regional VW distributor at the time. The tourist delivery program allowed buyers to take delivery of U.S.-spec 1500S Squarebacks in advance of the official introduction of the 1600 model by VW of America in late 1965.